Originating from Seoul, Caffè Bene is the largest coffeehouse chain in South Korea by number of stores. Caffè Bene is designed after European open-air cafes. The word "Bene" in the brand name comes from the Italian word for "good." This brand combines the European open-air atmosphere and traditional Korean culture of "Sarangbang".
Like other coffee chains, Caffè Bene sells brewed coffee, espresso drinks, hot and cold beverages, pastries, sandwiches, waffles, gelato, and features a rotating seasonal menu with accompanying seasonal fare. In addition, Caffè Bene features misugaru, a traditional Korean drink, which "consists of black sesame seeds, black bean, black and brown rice and barley".