That is ISAIA, the Neapolitan high-end menswear firm. ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town.
In the early 1980’s, as the brand gained recognition and the new and more aggressive business strategies, Isaia began a process of industrialization and internationalization, which led to distribution of its products abroad: in Europe, Japan, China and America.
Isaia’s history and success are based on the concept of made in Naples, a value meant both as Neapolitan tailoring tradition and as exclusive product knowledge, esteemed around the world.
The Isaia man is like Naples. He knows how to go beyond shared definition and stereotypical clichés. Passionate, sophisticated, irreverent, eclectic and elegant, style for him is a matter of instinct. Dynamic, classic, contemporary, and ever-changing, he is always searching for his own style. He believes in uniqueness and his clothing expresses the most harmonious, simple and natural representation of his personality. His spontaneous, magnetic and natural elegance is tailor-made around his individuality.
A value that is rooted in the company’s DNA and in that of all the people who are part of it, as some have been for generations. In fact, Isaia produces its garments only and exclusively in Italy, at Casalnuovo di Napoli, subjecting them to severe quality checks during the many steps of production.
The brand’s success is due to its ability to reinterpret the concept of history and to combine tradition with innovation, the sartorial culture of needle and threat with cutting-edge technologies, while constantly innovating its style.