Pioneer of the wristwatch since 1905, Rolex is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism. At Rolex, we believe in the spirit of adventure that lies within each man and woman. This innate potential gives pioneering individuals the courage to follow their passion and reach beyond the limits of their own mental confines to benefit their communities and the wider world.
A Rolex is always cherished, but it also transcends its material value and takes on a personal meaning. Whether it is an heirloom, a milestone of success or a gift, a Rolex watch frequently becomes an emotional symbol that brings to life exceptional moments.